In the 1970's, when Mitchell was a teenager he moved from Jackson, Mississippi to Los Angeles. It was when music reflected a spirit of idealism and new found freedoms. Musical artists like Hendrix, Joplin, and The Dead ruled the airwaves. As Mitchell puts it, "it was the 'Summer of Love' and my mind was officially blown." At 15, Mitchell became a jeweler's apprentice and shortly thereafter began designing on his own. With his trademark charismatic personality, he soon made the right contacts and quickly became the 'go to jeweler' for Hollywood. 

Officially launching King Baby in 2000, Mitchell has continued to raise the bar when it comes to design and hand crafted quality. King Baby has flagship store locations, both nationally and internationally. They continue to make their pieces in the United States of America and are one of the few companies to export USA goods to China.